Shinjus is more than a name—it’s an ode to the soulful connection between nature’s artistry and human emotion. Rooted in the Japanese word shinju (真珠), meaning ‘pearl,’ our brand carries the legacy of a gem transformed by time and resilience into a symbol of love and luminous grace. The shin (真) speaks to authenticity, the unwavering truth we pour into every piece, while ju (珠) embodies the jewel itself—a testament to life’s hidden beauty, waiting to be discovered. By adding an ‘S,’ we honor not just a single pearl, but the countless stories they tell, a mothers passing down heirlooms, vows whispered under moonlit skies, moments where strength and tenderness collide.

Each Shinjus creation is a love letter to the wearer, a reminder that true elegance is forged through patience, care, and the quiet power of enduring connections. Here, pearls are not just adornments—they are companions to life’s most cherished narratives, crafted to cradle your journey with the same devotion that nature nurtures its treasures.

Shinjus Co. is a Melbourne(Australia)-based online boutique, founded in 2023 as a visionary extension of Me/U Jewellers (established in 2017). Me/U Jewellers is rooted in the undisputed Pearl Capital of the World, Zhuji China.

Shinjus Co. inherits the legacy of Zhuji’s pearl empire, where more than 70% of the world’s freshwater pearls are cultivated and traded. Based in Melbourne and powered by the global reach of Zhuji’s Huansha Pearl Trading Center, the largest freshwater pearl trading hub on Earth—we bring centuries of craftsmanship to the modern era, one timeless piece at a time.

As a 100% online boutique, we blend convenience with curated craftsmanship. From Zhuji’s pearl farms to your doorstep, every piece is a testament to ethical sourcing and artisanal passion.

Ready to find pearls that resonate with your journey? Explore our collections and let Shinjus become part of your narrative.

Shinjus is a registered Australian trademark.

Shinjus Co. is a registered Australian business name trading under

JCA Business group. ABN: 92 679 614 576